Protection gap -- too many uninsured or underinsured

A growing share of consumers and businesses go without insurance or carry inadequate limits, either because coverage is unaffordable, unavailable, or poorly understood.

Analysis:

The protection gap is one of the most important structural problems in insurance. Embedded insurance, microinsurance, and simplified digital-first products targeting the underinsured represent a massive greenfield market. Startups like Sure and Lemonade are chipping away, but the gap remains enormous.