Friction with disparate agency software (AMS/BMS limitations)

Agency and Broker Management Systems lack basic capabilities like bulk editing, useful reports, and seamless integration, forcing staff into manual workarounds and slowing daily client work.

Analysis:

A modern, API-first AMS/BMS platform could capture the $15B+ independent agency market by replacing legacy systems with a unified workflow layer. Incumbents like Applied and Vertafore are slow to innovate. A startup with superior UX and native integrations could build deep switching-cost moats once embedded in daily agency operations.