Retail Media Networks & CTV

Retail media networks are expanding from online sponsored listings into in-store media, CTV retargeting, and joint business planning, creating a flywheel where first-party data fuels ad monetization.

Analysis:

Retail media is a $50B+ and growing market. Startups building the infrastructure for mid-market retailers to launch their own media networks, or providing measurement/optimization across retail media networks, have a massive addressable market. Incumbents (Criteo, CitrusAd) exist but the market is expanding faster than they can capture.