SEO GEO & Answer Engine Optimization

Traditional SEO is fragmenting as consumers increasingly begin product research in LLMs like ChatGPT and validate on Reddit, while marketers layer geo-holdout tests and MMM on top of channel-specific metrics.

Analysis:

GEO (Generative Engine Optimization) is an entirely new category with no established players. The shift from traditional SEO to AI-engine optimization is a paradigm change that could support a category-defining startup. First mover advantage is massive.