Products don't fit modern on-demand or gig economy risks

Personal/commercial product splits don't cover hybrid risks created by on-demand and gig economy work like rideshare and delivery driving.

Analysis:

Usage-based and on-demand insurance for gig workers is a proven concept but highly competitive. Platforms like Buckle and Kover have built products here. The broader embedded insurance trend may subsume this opportunity — ride-share and delivery platforms will increasingly offer their own coverage.