Amazon & Marketplace Dynamics

Amazon remains the dominant marketplace but seller sentiment is increasingly negative, even as more sellers join. The cost to sell on Amazon (approximately 58% of revenue) far exceeds DTC costs (~40%).

Analysis:

Seller frustration with Amazon creates a massive wedge for startups building alternative distribution, marketplace tools, or Amazon-to-DTC migration infrastructure. The 58% take rate is unsustainable for many sellers, driving demand for diversification tools and alternative marketplaces.