Experience Economy & Experiential Spending

Shopping is shifting from a communal, experiential activity to an efficiency-optimized, isolated one — yet consumers show latent demand for joy, personalized service, and curated discovery.

Analysis:

The tension between efficiency and experience creates opportunity for startups that can deliver discovery and delight digitally. Curated commerce, surprise-and-delight subscription models, or AI-powered personal shopping could tap this latent demand.