Tracking & measurement challenges post-iOS 14

The post-iOS 14 tracking landscape has degraded attribution accuracy, compounding difficulty of measuring marketing effectiveness.

Analysis:

First-party data platforms and server-side tracking solutions that help brands rebuild measurement capabilities post-iOS 14 are a real need. Companies like Elevar and CAPI solutions address this. The challenge is that Apple and Google continue to tighten privacy controls, making this a moving target.