Brands struggling to show up in AI search results

Brands are struggling to maintain visibility and control over how they are represented in AI-powered search and shopping environments, where traditional SEO and merchandising strategies do not apply.

Analysis:

Generative Engine Optimization (GEO) — helping brands optimize their presence in AI search results — is an emerging category with no clear winner. As consumer search behavior shifts from Google to ChatGPT and Perplexity, brands will pay premium prices for visibility. This is the SEO opportunity of the next decade, and the first company to build the definitive GEO platform wins big.