Omnichannel integration & unified commerce gaps

Most retailers have not achieved true omnichannel integration, with siloed systems and fragmented protocols creating inconsistent customer journeys.

Analysis:

Unified commerce platforms that truly integrate online and offline channels remain elusive despite decades of effort. A next-generation platform built around real-time inventory visibility, unified customer identity, and consistent pricing across channels could capture significant market share. The TAM is enormous — every retailer with both physical and digital presence needs this.