SaaS & technology cost bloat

SaaS and technology costs are bloating e-commerce P&Ls, with software companies struggling to deliver outcomes rather than just tooling.

Analysis:

SaaS spend optimization for e-commerce — identifying redundant tools, negotiating licenses, and measuring software ROI — is a real need. Companies like Vendr address SaaS procurement broadly. A retail-specific tool auditing and optimization platform could carve a niche.