Agent-to-agent communication in commerce

Agentic commerce, where AI agents act autonomously in commercial transactions and communicate with other agents, is moving from concept to early deployment. It represents a new intermediary layer between brands and consumers.

Who it affects: retail executives, e-commerce brands, marketers, technology teams

Notable: 42 mentions, led by RETHINK Retail (13 mentions). Agentic AI could automate routine merchandising work and free up 40% of merchandiser time. Agent-to-agent communication is described as unclear but worth watching. AI agents managing influencer campaigns end-to-end is cited as a near-term application. Budget reallocation is compared to prior shifts with paid search and SEO.

Mentions across sources: 42