Affiliate marketing and creator monetization

Affiliate marketing and the broader creator-economy ad spend are accelerating as more brands explore the channel and creator monetization infrastructure matures.

Who it affects: e-commerce brands, content creators, marketers

Notable: Creator economy ad spend is projected to grow from $37.1 billion at end of 2025 to $43.9 billion the following year. Many brands have not yet explored affiliate marketing and are still evaluating platforms, publications, and profitability strategies. The data comes from a small cluster of 3 mentions, all from Modern Retail Podcast.

Mentions across sources: 3