Broader supply chain adaptation and resilience

Supply chains are being restructured for resilience and profitability, with e-commerce operators shifting to in-house manufacturing, outsourcing warehousing to 3PLs, and moving to leaner, remote-first operational models.

Who it affects: e-commerce brands, DTC founders, supply chain teams, retail executives

Notable: There is a notable increase in businesses manufacturing their own products while other models (resellers, private label, dropshipping) remain flat. Warehouse ownership correlates with slower growth, suggesting it diverts resources from growth activities. One operator reduced headcount from 35 to 1 (plus 8 freelancers) by adopting remote work, a 3PL, and automation, hitting record profitability. Brands are shifting focus from top-line growth to actual profit.

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